Equal Exchange

Chocolate Package Rebrand

_OBJECTIVE

We were asked to redesign a chocolate brand and improve the packaging and rethink the design objective. I created a design that is more attractive and vibrant and based on a younger target audience.

_APPROACH

Equal Exchange is a for-profit, fair-trade, worker-owned brand in West Bridgewater, Massachusetts. For the redesign, I used vivid and bright colors to create contrast and attract a younger group. The package’s design is unique because the variations of color scheme create a visual conflict.