Deli Board

Delicatessen Package Rebrand

_OBJECTIVE

The goal for this project was to choose a delicatessen and rebrand its identity. One of the retirements was to create a new packaging system for the brand.

_APPROACH

Deli Board is a local business sandwich shop based in San Francisco, California. The packaging I created is targeted for Bay Area locals and tourists that reflects the San Francisco authenticity and warmth.