ANA

All Nippon Airlines Re-brand

_OBJECTIVE

We were asked to redesign an existing airline company which is known both nationally and internationally. Japanese airline All Nippon Airlines was the company that I selected to rebrand. I designed a new visual identity that can be applied to their applications.

_APPROACH

For this project, I built a brand strategy for the airline guideline manual which included all spreads and the brand’s objectives, target audience analysis, and the personality of the brand. The concept is based on several keywords: modern, contemporary, and impressive. I used blue as the main color to convey the brand’s trustworthiness.