Amorosa

Castello di Amorosa Rebrand

_OBJECTIVE

We were asked to redesign an existing premium wine brand. This project was to evolve Castello di Amorosa’s signature castle architecture in Napa Valley while retaining the important heritage of the winery and creating a brand distinction against the competitor. 

_APPROACH

A visit to Castello di Amorosa is more than just sipping fine wine; it’s a great experience. The underground wine caves and cellars create an intimate setting and signify the rich history. The 136,000 square foot castle inspired me to create a new and updated look for the brand package and highlight the essence of Castello di Amorosa.